Articles tagged "Email marketing"

What is email segmentation? 13 strategies to get started

Email segmentation is the practice of breaking your email recipients into smaller, targeted groups and then sending them the most relevant information.

10 email drip campaign examples and best practices

From subject lines to CTAs, these emails are sharp, different, timely—and even a wee bit entertaining.

33 email marketing best practices

We share 33 best practices for email marketing to help drive click-through rates for your next campaign.

31 email marketing examples to use for your next campaign

Need some ideas for your next email marketing campaign? Here are a few of my favorite ideas from recent email campaigns.

Drip marketing: What it is and examples to learn from

Drip marketing is a strategy that involves sending automated emails to audiences based on either a schedule or certain actions that the user takes.

Klaviyo vs. Mailchimp: Which email marketing app is best for you? [2025]

I spent a lot of time exploring each app, comparing their strengths and weaknesses, and here, I'll lay out the main differences between Klaviyo and Mailchimp—so you can choose the best tool for you.

Master the timing of your email marketing with MailerLite

Timing matters if you want your marketing to encourage action. Learn how to automate MailerLite with Zapier to seize the right moments with your email marketing.

How to send an email newsletter in Gmail

Google now offers built-in newsletter templates and the ability to send emails to multiple individual recipients without a BCC. Here's how it works.

What is a lead magnet? + 9 examples

I'll walk you through how we created a lead magnet funnel, and I hope you can take inspiration to build your own.

5 ways to automate Klaviyo with Zapier

Discover how to use Zaps—Zapier's automated workflows—to bring in new subscribers, record your data in separate spreadsheets, and connect Klaviyo with your favorite lead tools.