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How Zapier works

Zapier makes it easy to integrate Hootsuite with Formatter by Zapier - no code necessary. See how you can get setup in minutes.

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Hootsuite
Hootsuite logo
Hootsuite
1. Choose trigger event
Formatter by Zapier logo
Formatter by Zapier
Formatter by Zapier logo
Formatter by Zapier
2. Choose action
Hootsuite logo
1. Select the event
Setup
Test
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Hootsuite
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Outbound Message Sent" from Hootsuite.

Add your action

An action happens after the trigger—such as "Date / Time" in Formatter by Zapier.

You’re connected!

Zapier seamlessly connects Hootsuite and Formatter by Zapier, automating your workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Hootsuite to Formatter by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Connect Hootsuite and Formatter by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Social Profile
    Trigger
    Polling
    Try It
    • Important Notice
    • File to Upload
    Action
    Write
    • Media Upload Instructions
    • Media
    • Social Profile
    • Text
      Required
    • Post immediately?
    • Tags
    Action
    Write
    • Transform
      Required
    Action
    Write
    • Social Profile
    Trigger
    Polling
    Try It
    • Important Notice
    • Media ID
    Action
    Write
    • Text
      Required
    • Topics
    • Suggestion Reason
    • Expiry Date
    • Is Shareable
    • Mime Type
    • Thumbnail URL
    • URL
    • Is Pinned
    • PDF Attachment
    • Photo URL
    • Shareable on Facebook
    • Shareable on Facebook Page
    • Shareable on Instagram
    • Shareable on LinkedIn
    • Shareable on Twitter
    • Video Attachment
    • Is Editable
    • Is Native Share Enabled
    • Is Published
    • Photo URI
    • Source Content
    • Source Network
    • Source User
    Action
    Write
    • Transform
      Required
    Action
    Write

Learn how to automate Hootsuite on the Zapier blog

Learn how to automate Formatter by Zapier on the Zapier blog

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About Hootsuite
Hootsuite is the leading social media dashboard allowing you to manage multiple networks and profiles and measure your campaign results.
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About Formatter by Zapier
Data isn't always in the format you need. Perhaps a date is in International format, but your app needs it in American format. Or maybe you need to Title Case a subject, truncate text for a Tweet, or turn Markdown text into HTML for your blog. Zapier's Formatter tool can help.
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